Social media is constantly being updated—so you should be, too.
Here are 5 of the top social media news stories from these weeks that you don’t want to miss. Latest update: August 9th.
1. TikTok is testing TikTok Stories.
It looks like TikTok is going to add a Stories-like feature for creators to express themselves. Instagram, Facebook, YouTube, LinkedIn and Snapchat have such features already, even though Twitter just got rid of their version of it.
The TikTok stories will be available for 24 hours and displayed in a collapsible left-hand side panel in the app’s main feed. There will be a dedicated camera and creation flow to make it for users to either find or create.
2. Instagram reveals how the Reels algorithm works.
Instagram Reels are so much fun, but do you know how to make them efficient for your social ROI? Instagram just pulled back the curtains to show us how a brand can enable Instagram Reels for their business.
These are the main signals Instagram is looking for:
- Reels followers are likely to be interested in, depending on how they have engaged with previous content.
- Their history with the brand.
- The quality of the content when it comes to audio and video.
- Information about your brand and how others interacted with it.
Also, recently Instagram Reels expanded to 60 seconds, which gives your brand great opportunities.
3. Twitter is growing into eCommerce by testing a Shop Module.
Twitter is testing a new feature in the eCommerce area, which allows shoppers to go all the way from discovering new products to purchasing them.
“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.”
4. LinkedIn Acquires Tutorial Video App Jumprope.
Jumprope is a platform to share skills and ideas by creating step-by-step video tutorials and then export those videos to every social platform. You can use video, still images, preset formats and overlays.
LinkedIn is expanding in the area of video by acquiring the how-to video app Jumprope. The social network will now provide more on-platform tools for creators and grow LinkedIn Learning for professional skills development.
“We started Jumprope to empower anyone to share their knowledge and passion in an engaging video-based format. But, while 2 million people per month watch Jumpropes on our platform, we realized we could build something so much bigger if we joined LinkedIn. This truly is an opportunity to fulfill the Jumprope vision of reaching a global community.”
~ Jake Poses, Jumprope CEO
5. Facebook Launches Campaign Ideas Generator.
Facebook is trying to inspire small businesses by providing them with a campaign ideas tool. The new Campaign Ideas Generator helps brands to develop content for new campaigns by providing them with inspiration, pre-made assets, and other resources.
All you need to do is select your business type and the tool will suggest you campaign ideas and insights customized for your business needs. You can also look into content ideas related to your vertical or a specific upcoming holiday.
Are you looking for more social media updates? Scroll on to read the latest industry updates!
1. Clubhouse is now open to all users.
Good news — Clubhouse is out of closed beta and open to everyone to tune in to audio chats. The exclusive app created a lot of buzz around marketeers during the past year, and now it’s available for all users.
“Twelve never-boring months later, we’re thrilled to share that Clubhouse is now out of beta, open to everyone, and ready to begin its next chapter. This means we have removed our waitlist system so that anyone can join. If you have a club, you can post your link far and wide. If you are a creator with an audience, you can bring them all on. If you’re hosting a public event, anyone can attend. You can bring close friends, classmates, family members, coworkers, and anyone else you like — on iOS or Android.”
~ Paul, Rohan and the Clubhouse team
Clubhouse also got a brand-new logo and website. Check them out!
If you want to learn more about social audio and how your brand can be heard on social, read this.
2. Instagram Insights is now available for up to 60 Days.
Instagram Insights has extended the tracking period from 30 to 60 days! This will come in handy for all marketeers to track their results better and make the most out of them.
There is also a new calendar tool that lets you tap into the specific dates you are interested in. The existing date range preset is still available if you’d prefer to stick to it.
3. The new TikTok ‘Spark’ ads enable brands to boost relevant trending content.
Here’s a new type of ad coming from TikTok. It’s called Spark, and it enables brands to sponsor trending organic content related to their product or services.
Spark helps you identify existing organic TikTok videos that relate to or showcase your brand and then you can reach out to the creator and repurpose their content for an ad campaign.
If you want to learn more about repurposing your content on social media, check out this blog post.
4. Facebook Launches ‘Soundmojis’ to Messenger.
Facebook had a surprise for World Emoji Day! They launched ‘Soundmojis’, which are emojis that play a short audio clip. They can be a great interactive and engaging element to your chat threads.
“[Soundmojis are] a next-level emoji that lets you send short sound clips in a Messenger chat, ranging from clapping, crickets, drumroll, and evil laughter, to audio clips from your favorite artists like Rebecca Black and your favorite TV shows and movies like Universal Pictures’ F9, NBC and Universal Television’s Brooklyn Nine-Nine, and Netflix and Shondaland’s Bridgerton. “Ah, the drama of it all.”
5. LinkedIn adds new free courses for digital marketing skills.
Do you want to build or upgrade your digital marketing skills? LinkedIn has two new certification courses that help you learn more about LinkedIn’s ad tools and features. You will also be a proud owner of an official certification that can be attached to your LinkedIn profile.
There are two courses to choose from: Fundamentals Certification (Basic) and Marketing Strategy Certification (Intermediate).
It’s time to up your game!
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