The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices. Subscribe to our RSS feed and get the latest updates in your favorite feed reader.
Search Analytics API now supports Discover, Google News, and Regex
Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we launched the Discover and Google News performance reports, we’ve
October 25, 2021
Aligning Search Console testing tools and the URL Inspection tool
Monday, October 11, 2021 In order to help users find and fix issues in web pages, the Search Console team provides three public standalone tools to website owners and SEOs, specifically for AMP, Mobile Friendly, and Rich Results. These tools are
October 11, 2021
More information on how Google generates titles for web page results
Friday, September 17, 2021 Last month, we shared about our new system for generating titles for web page results. Thanks to your feedback, which has been much appreciated, we've further refined our titles system. Here's more about what we've been
September 17, 2021Moreexpand_more
Google Search core updates, ranking changes, and algorithm updates
More information on how Google generates titles for web page results
Friday, September 17, 2021 Last month, we shared about our new system for generating titles for web page results. Thanks to your feedback, which has been much appreciated, we've further refined our titles system. Here's more about what we've been
September 17, 2021
An update to how we generate web page titles
Tuesday, August 24, 2021 One of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed web pages. That's why Google Search works hard to provide the best titles for documents in
August 24, 2021
A reminder on qualifying links and our link spam update
Monday, July 26, 2021 Web creators nowadays have many ways to monetize their websites and blogs. Some of these methods lead to the creation of outbound links that, if overdone and not annotated correctly, could violate our quality guidelines. In this
July 26, 2021Moreexpand_more
Core web vitals and page speed
More time, tools, and details on the page experience update
Monday, April 19, 2021 Last November we announced that the page experience ranking change will go live on Google Search this year, in what we're calling the "page experience update". To help publishers and site owners improve their page experience
April 19, 2021
Timing for bringing page experience to Google Search
Tuesday, November 10, 2020 This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work
November 10, 2020
Evaluating page experience for a better web
Thursday, May 28, 2020 Through both internal studies and industry research, users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and
May 28, 2020Moreexpand_more
Structured data updates
A new way to enable video key moments in Search
Monday, July 19, 2021 Since video key moments first launched in 2019, we've continued to expand and improve the feature. We've evolved the design and brought key moments to more videos, including mobile and desktop, across all regions where Google
July 19, 2021
Updating our job posting guidelines to improve quality of results for job seekers
Tuesday, July 13, 2021 Searching for a job can be a time-consuming process and the outcome of the application may be life changing. That's why providing job seekers with authentic, fresh, and trustworthy content when they come to Google Search is our
July 13, 2021
New for education sites: Practice problems and Math solvers structured data
Thursday, March 25, 2021 According to Unesco, nearly 1.5 billion learners had their education disrupted due to COVID-19. Almost overnight, students, parents, and educators had to adapt to new learning norms. Many folks turned to Google for help
March 25, 2021Moreexpand_more
New in Search Console
Search Analytics API now supports Discover, Google News, and Regex
Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we launched the Discover and Google News performance reports, we’ve
October 25, 2021
Aligning Search Console testing tools and the URL Inspection tool
Monday, October 11, 2021 In order to help users find and fix issues in web pages, the Search Console team provides three public standalone tools to website owners and SEOs, specifically for AMP, Mobile Friendly, and Rich Results. These tools are
October 11, 2021
Google Search Console Insights behind the curtains
Monday, August 9, 2021 Search Console Insights is an experience that makes both Google Search Console (GSC) and Google Analytics (GA) data available and tailored to content creators and website owners. Following last month's announcement, we received
August 9, 2021Moreexpand_more
Mobile-first indexing updates
Prepare for mobile-first indexing (with a little extra time)
Wednesday, July 22, 2020 Mobile-first indexing has been an ongoing effort of Google for several years. We've enabled mobile-first indexing for most currently crawled sites, and enabled it by default for all the new sites. Our initial plan was to
July 22, 2020
Announcing mobile first indexing for the whole web
Thursday, March 05, 2020 It's been a few years now that Google started working on mobile-first indexing - Google's crawling of the web using a smartphone Googlebot. From our analysis, most sites shown in search results are good to go for mobile-first
March 5, 2020
Mobile-First Indexing by default for new domains
Tuesday, May 28, 2019 Over the years since announcing mobile-first indexing —Google's crawling of the web using a smartphone Googlebot—our analysis has shown that new websites are generally ready for this method of crawling. Accordingly, we're happy
Comments